COME HOWEVER YOU ARE

I worked on the concept and visual identity for the Christmas campaign of the Rectory of Bocconi University during the Christmas period.
The project invited students and residents of the Bocconi campus to experience Christmas through a contemporary and welcoming message, while also promoting an artwork exhibited inside the church.

Drawing inspiration from a song by Roo Panes, I conceived the message and the narrative behind the campaign, translating non-explicitly religious lyrics into a visual language centred around openness, belonging and hospitality. The phrase “come as you are” became the conceptual core of the project — a quiet invitation reflecting the universal message of Christmas.

The campaign was developed in both Italian and English. The posters featured a QR code linking directly to the song, allowing visitors to engage with the project through both visual and auditory storytelling.

The project included the design of two large-scale posters, two outdoor totems installed on the church façade and within the Rectory garden, and a series of bookmarks featuring the same visual identity, distributed to students throughout the Rectory.