DOPPIA FIRMA

Doppia Firma is a project that brings together innovative designers and excellent artisans to create a unique collection of original works. Under the patronage of Michelangelo Foundation for Creativity and Craftsmanship, Doppia Firma is a project by Fondazione Cologni dei Mestieri d’Arte with Living Corriere della Sera, that provides a platform for a vibrant dialogue between the craftsperson and designer to develop new artworks that combine the finest métiers d’art expertise and contemporary design culture.

I worked as Project Coordinator, following the project from the beginning, organising meetings between designers and artisans and managing timing and budget.

I also designed the catalogue of the project. In 2024 I renewed the existing layout, giving it a more modern and uncluttered look, working mainly on the readability of the content and the emphasis on Laila Pozzo's photographs. My intention was to give more importance to the creative collaborations, devising a section with quotations from the protagonists and a page dedicated only to images of the pieces of the exhibition.

I additionally designed the exhibition signage and supervised the exhibition set-up. I took care of the Instagram campaign, creating a layout in line with the other content on the page. In 2025 the emphasis was on the exhibits, while in 2024 the focus of the campaign was on creative couples. The content ranged from carousel posts to stories, as well as reels in collaboration with Living - Corriere della Sera and Maria Laura Berlinguer, an influencer with whom the Foundation has a long-standing partnership.