USUL - UNA SCUOLA, UN LAVORO

Una Scuola, un Lavoro. Percorsi di Eccellenza is a project by Fondazione Cologni dei Mestieri d’Arte, which wants to encourage generational change in the craftsmanship sector by supporting the training, both theoretical and practical, of new craftspeople.

I worked as Graphic Designer for social media campaigns. Every year, the apprentices’ stories are published on the project website while on the Fondazione Cologni Instagram page a campaign takes place.

The 2025 campaign aims to bring visitors into the craftsperson’s workshop together with the apprentice. The first part of the carousel post introduces the student and talks about their previous training. After that, the master and the workshop are introduced, together with a picture showing the atelier’s characteristic manufacturing. Finally, the education plan is presented, together with a picture of the apprentice who, having learnt the work, works alone in the atelier. The last slide presents the colophon of the project and the apprenticeship sponsor.

Reels were commissioned for each trainee and published in conjunction with the posts.