MAM - MAESTRO D'ARTE E MESTIERE

MAM is a biennial accolade recognised by Fondazione Cologni dei Mestieri d’Arte in collaboration with ALMA - La Scuola Internazionale di Cucina Italiana. Each of the Masters of Arts and Crafts named during the ceremony receives a specially made work of art: a medal crafted by the Scuola dell’Arte della Medaglia in Rome.

I worked as Graphic Designer. My task was to refine the visual identity of the award, which appeared discontinuous across different media: catalogue, website, ceremony invitations and social communication. I revamped the previous layout of the catalogue and designed invitations, according to the new guidelines already in use on the website.

I curated two Instagram campaigns. The first one focused on explaining what the award was and how it worked, telling about the bronze castings used as medals and the categories of the accolade. The second campaign was in collaboration with Homo Faber, a one-month event in Venice at which the awarding of the MAM winners would take place. The campaign would point out to visitors to the exhibition the works created by MAM masters from past editions, thus creating a ‘MAM route’ within the international event.